Personal data and privacy

General principles

We respect your privacy and are committed to protecting it and being transparent in our data collection and use practices. We comply with the directives of Bill 25 of the Government of Quebec and would like to inform you of the information we collect on this site, how we share it, who we share it with, and why we do so.

Point of contact

To review, correct or update your personal information collected through this website, please contact us.

The contact person in charge of data privacy for Fortier Autos is Mr. Daniel Rioux. You can contact him by e-mail at the address

You can also send him a postal letter to the following address : Fortier autos – 7000 boulevard Louis-Hippolyte Lafontaine – Anjou (Qc) H1M 2X3.

Why we collect and share data

We collect both anonymous data, de-identified data and personal data. This data allows us:

  • to ensure the proper functioning of the online tools that we offer you by checking, for example, the type of device you use to browse or the version of your browser. This data is anonymous and not shared outside this site.
  • to validate your choices and preferences regarding confidentiality. This data is anonymous and shared only with Google Analytics in order to remember your choice.
  • to improve your user experience, for example by allowing us to remember your usual language or your favorites. This data is anonymous and not shared outside this site.
  • to determine what interests you on our site for statistical purposes and for retargeting our advertising offers. We record for example and in a non-exhaustive manner the pages you visit, the time you spend on each of them, the total number of pages viewed, the entry and exit page, the proportion of the page that you have read and your interactions with the navigation tools. This data is anonymized and is transmitted to Google and Facebook, which keeps it for 90 days, during which time we can retarget you to display advertising offers. Beyond 90 days, only site usage statistics are kept anonymously. Please note that at no time are we able to know exactly who you are.
  • to respond to you when you ask us for information via a contact or support request form. This data contains your first and last names, your email address and/or your telephone number. This data is neither shared with third parties nor used for marketing purposes.

How we collect data and how to object

We use cookie files that we place on your browser for anonymous data. These cookies are essential for the proper functioning of the site and we cannot guarantee your browsing experience if you refuse them. You may be unable to take advantage of certain services, receive product information, or get responses to your inquiries.

We temporarily or permanently use third-party adware and statistical analysis scripts such as Google Analytics, Google Ads and Pixels from Meta and its affiliates. If you object to us tracking your behavior in an anonymized manner, you should select the ‘Essential cookies only’ option.

We keep personal information transmitted through contact forms upon submission in activity logs. Unless you explicitly request it, we keep your information in this register in accordance with our current or future anonymization policies.

Who can access my personal information?

We attach increased importance to the protection of the personal information of visitors to our website. We use systems, policies and procedures to maintain data accuracy and protect it from loss, misuse or alteration. The personal information you submit is only accessible by applicable employees who need the information for business purposes. and having been made aware and trained for this purpose.

Right to be forgotten

You have the right to request that your personal information be removed from our databases, whether you provided it on this website or another digital platform we use.

When you request that your personal information be deleted, we undertake to do so across all of our tools and to diligently transfer your request to third-party providers who have had access to it.

Please note that third parties may refuse withdrawal based on the business relationship you have with them. We consider that we have an obligation of means and not of results if a third party does not comply with your request diligently or successfully.

Anonymization and deletion of your personal information

We are currently working to establish personal information retention policies and procedures for our databases, in order to ensure that your personal information is anonymized or destroyed securely, after a period of time consistent with the use of each piece of information.

In case of disagreement

Please take the time to read and understand this Website Privacy Statement. We consider that by using this website you agree to this privacy statement. If you do not agree with this, please refrain from providing us with any personal information through or browsing this website.

Policy updated on September 12, 2023.